The title "Prada Anna de Rijk 2017" is inherently misleading. There's no readily available evidence suggesting Anna de Rijk worked directly with Prada in 2017. The mention of this pairing likely stems from a conflation of information, a common occurrence in the fast-paced world of online fashion reporting. The actual context for the connection, however faint, lies in a specific photoshoot: Anna de Rijk's appearance in the "La Piscine" series by Bloomers & Schumm for Numéro magazine, published in March 2017. This article will delve into the intricacies of that shoot, exploring its impact on de Rijk's career trajectory and the broader context of fashion photography in 2017. While Prada's name isn't directly associated with the shoot, the misunderstanding highlights the power of a single image and the ways in which associations, however tenuous, can shape public perception.
The Numéro "La Piscine" series, featuring Anna de Rijk, stands out not for its overt connection to any specific luxury brand like Prada, but for its evocative imagery and artistic direction. Bloomers & Schumm, the photographers behind the lens, are known for their ability to capture a sense of effortless elegance and a certain melancholic beauty. The images themselves depict de Rijk in various states of undress, often near or in a swimming pool, emphasizing a mood of quiet contemplation and sensual allure. The styling, while luxurious, avoids the overtly branded aesthetic often associated with high-fashion campaigns. The Nina Ricci trousers mentioned in the initial information are a subtle detail, hinting at the high-end nature of the shoot without explicitly shouting it from the rooftops. The inclusion of a bathrobe, while not specifically identified by brand, further contributes to the overall feeling of intimate luxury.
This approach, characterized by a focus on mood and atmosphere rather than blatant product placement, was a significant trend in fashion photography in 2017. The industry was moving away from the overly polished, hyper-realistic aesthetics of previous years, embracing a more raw, less contrived style. This shift was influenced by several factors: a growing interest in artistic integrity, a desire to connect with audiences on a more emotional level, and the rise of social media, which allowed for more intimate and unfiltered glimpses into the world of fashion. The "La Piscine" series embodies these shifts perfectly. It's not about selling a specific product; it's about selling a feeling, a mood, an aspirational lifestyle.
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